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The Jimalie Story

The story of Jimalie is one of humility, hard work, pure love and family.

When you choose Jimalie Organic Coconut Products, you’re supporting a grassroots Australian family business. You’re also helping to write the next chapter of our story – a story that already spans three generations of family, hard work, and love.

Jimalie is a trusted Australian brand producing Coconut Wraps and a growing range of premium quality coconut products. The Jimalie label first appeared on shelves in 2014, but the seeds were planted quite literally on a coconut farm in the Philippines more than 65 years ago.

That farm belonged to my grandparents, and later my father, Jim. The name Jimalie is a tribute both to him, and the location of the family plantation in Alijal (pronounced Alie-hal) in the Davao Region of the southern Philippines. Growing up, I travelled to the Philippines with my father and saw first-hand the passion and commitment he put into the farm, providing employment and training for the local villagers.


When he passed away in 2005, I wanted to create a lasting legacy in his memory, I just didn’t know how. I met my wife Victoria not so long after and in 2007 we welcomed our first child, Rylan, who was to become the inspiration and motivation behind our brand and vision.

Rylan was diagnosed with autism at a young age, and to help manage his health our family embraced a diet of real, organic wholefoods – including Virgin coconut oil I knew and loved. The lingering scent of coconut oil in our family home brought back fond memories of the coconut farm and my fathers love for the land. This eventually led to the idea of moving premium coconut products into Australia.

Welcoming another son and daughter, we are now a family of five, and this fourth generation of family has motivated a return to our roots with a more traditional and natural way of eating and living. This inspired us to create Jimalie, allowing us to honour my father Jim’s legacy, and share the natural goodness of organic coconuts with you.

Jaypee Abraham – Founder, Jimalie

Check out this short clip from Shark Tank that aired several years agoclick here.

Live simply so others may simply live

Jimalie brings together everything that our father and the farm represent; a healthy, happy and inspired life and a fair-go for all. Today we are based in Central Coast NSW Australia, but our family farm in Davao is a beautiful reminder for us to appreciate all we have in life, and to live simple, healthy and happy lives.

Our brand is themed around unique illustrations that represent the farmer and the land. We promote transparency in our business with a strong focus on sustainable farming practices and fair trade. In line with this ethos, we choose where we can quality eco-friendly packaging materials, making the entire product not only good for you but for the environment.

Jimalie’s product range continues to evolve and demand far exceeds the output of the family coconut farm. But the Alijal plantation continues to operate today as an everlasting symbol of Jim’s commitment, providing employment and support to the local people of the village. Jimalie is working to establish the 12-hectare property as a 100% charitable organisation promoting fair trade and sustainable production practices. For more of our values, click here.

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